The challenge
Make milk, ayran, yoghurt, and butter feel distinct while remaining part of the same brand.
Atena
A product family with one recognizable voice.
- Discipline
- Social media / Campaign design / Art direction
- Sector
- Food & dairy
- Project
- Client work
The idea
Build playful product compositions around a bright blue sky and a consistent pack-led approach.
Made connected
Campaign concepts and social artwork across six product and brand messages.
The outcome
A cohesive creative collection spanning the dairy range.
Selected work
Explore the details. Select an image for a closer look.
Next project
White Water
The next opening
Bring a challenge, a half-formed idea, or a bigger ambition. We will find a useful place to start.