The challenge
Explain a multi-category energy trading business to counterparties who need to understand product scope, operating approach and how to make an enquiry.
Velox Energy
Energy trading, presented with purpose and precision.
- Discipline
- Web design / Development
- Sector
- Energy & commodity trading
- Project
- Client work
The idea
Build the story around the trading desk: what it trades, how a cargo moves and where a prospective partner starts a conversation.
Made connected
A dark editorial website pairs large typography and industrial photography with four commodity lines, a staged operating process, a company profile and trade contact routes.
The outcome
A focused online introduction that connects the company's positioning to its commodity range and trade-enquiry path.
Inside the work
Designed around the visitor journey.
Energy, in motion.
Large white and amber lettering over refinery imagery gives the opening a strong identity, supported by restrained labels and clear navigation.
Four lines, one desk.
Crude oil, petroleum products, lubricants and grease, and trading abroad are organized into distinct sections with supporting product information.
From source to settlement.
The homepage explains sourcing, trade structure, shipping and settlement as an ordered sequence, making the operating approach easier to follow.
A clear start to the trade conversation.
Prominent Start a trade actions connect the introduction and product information to the dedicated contact page.
Selected screens
Explore the website, screen by screen. Select an image for a closer look.
Next project
Nexus Oil
The next opening
Bring a challenge, a half-formed idea, or a bigger ambition. We will find a useful place to start.