The challenge
Give different retail and business products a recognizable place in the same campaign system.
ASB Bank
A consistent visual language for everyday banking.
- Discipline
- Social media / Campaign design / Art direction
- Sector
- Banking
- Project
- Client work
The idea
Use a shared blue palette, dimensional product scenes, and a consistent brand signature.
Made connected
Social campaign artwork for business support, consumer credit, cards, savings, and SMS notifications.
The outcome
A coordinated set of product communications, with individual ideas held together by the bank’s visual identity.
Selected work
Explore the details. Select an image for a closer look.
Next project
Atena
The next opening
Bring a challenge, a half-formed idea, or a bigger ambition. We will find a useful place to start.