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Marketing meets making.

IENSOL

A technical catalogue built around product discovery.

Discipline
Web design / Development
Sector
Scientific & industrial instruments
Project
Client work
Visit live website
IENSOL website displayed on a laptop and phone in a contextual studio setting

The challenge

Help visitors navigate a wide scientific and industrial equipment range while keeping product enquiries and support within reach.

The idea

Put discovery first: combine category navigation, keyword search, product browsing and clearly labeled enquiry actions.

Made connected

A yellow, black and white catalogue website connects category-led navigation, product listings, individual product pages, company information and contact routes.

The outcome

A product-focused digital destination that supports browsing across instrument categories and moving from a selected item toward an enquiry.

Designed around the visitor journey.

01Discovery system

Several ways to find the right instrument.

Category navigation and product search give buyers different starting points, whether they know the instrument family or a specific product name.

02Catalogue structure

Technical range, organized into categories.

The catalogue groups analytical instruments, petroleum testing and other equipment families into a navigable product hierarchy.

03Product journey

From listing to enquiry.

Product cards lead to dedicated detail pages and enquiry actions, keeping the next step connected to the item being considered.

04Brand and support

A consistent frame for a broad range.

A clear yellow and black navigation system ties together the catalogue, company profile and sales-and-service contact information.

ASB Bank

Bring a challenge, a half-formed idea, or a bigger ambition. We will find a useful place to start.

Your next chapter starts with a conversation.

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